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Are You 12 Months Behind on AI Visibility & Don't Even Know It? - with Rhea Vitalis, Vice President of Marketing, Everspring

Rhea Vitalis, Vice President of Marketing · Everspring

Feb 10, 2026 45 min
Are You 12 Months Behind on AI Visibility & Don't Even Know It? - with Rhea Vitalis, Vice President of Marketing, Everspring

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What this conversation answers

  • 01

    How is AI creating a visibility crisis affecting enrollment when students search by skills, careers, & values instead of brand names, making even universities with phenomenal brand stories invisible if their distribution strategy & digital presence aren't optimized for how students actually search?

  • 02

    Why does Everspring provide digital & AI enablement across the entire student journey from search visibility & AI answer positioning to curriculum AI competencies, working at program, college, & university levels with results showing in weeks not months?

  • 03

    What's the big takeaway for college presidents & VPs of marketing when the moment to act isn't now but was 12 months ago, meaning don't stand still, don't wait for committee decisions, & lean on partners who have formulas that work & adapt to changing landscapes?

Show notes

It's YOUR time to #EdUp with Rhea Vitalis, Vice President of Marketing, Everspring

In this episode, brought to you by Career-Bond,

YOUR co-host is Darius Goldman, Founder & CEO, Career-Bond

YOUR host is Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

  • How is AI creating a visibility crisis affecting enrollment when students search by skills, careers, & values instead of brand names, making even universities with phenomenal brand stories invisible if their distribution strategy & digital presence aren't optimized for how students actually search?
  • Why does Everspring provide digital & AI enablement across the entire student journey from search visibility & AI answer positioning to curriculum AI competencies, working at program, college, & university levels with results showing in weeks not months?
  • What's the big takeaway for college presidents & VPs of marketing when the moment to act isn't now but was 12 months ago, meaning don't stand still, don't wait for committee decisions, & lean on partners who have formulas that work & adapt to changing landscapes?

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Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dr. Joe Sallustio⁠⁠⁠⁠

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