LIVE from the 2026 InsightsEDU Conference - w/ Greg Clayton, President, Enrollment Management Services, & Katie Tomlinson, Senior Director of Analytics & Business Intelligence, EducationDynamics
Greg Clayton and Katie Tomlinson
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What this conversation answers
- 01
How does the Modern Learner Report show 51% of students now use AI to research schools up from 37% last year when the funnel is dead & students orbit multiple institutions simultaneously?
- 02
Why do 40% of students after inquiry still add more schools & 28% evaluate other schools after enrollment requiring continued marketing even when students are in the seat?
- 03
What makes discoverability get you seen but alignment get you chosen when career sits at the center of the orbit & admissions counselors need career counselor training not just application processing?
Show notes
It's YOUR time to #EdUp with Greg Clayton, President of Enrollment Management Services, & Katie Tomlinson, Senior Director of Analytics & Business Intelligence, EducationDynamics
In this episode, recorded Live from the 2026 InsightsEDU Conference in Fort Lauderdale, Florida, February 17-19,
YOUR host is Dr. Joe Sallustio
- How does the Modern Learner Report show 51% of students now use AI to research schools up from 37% last year when the funnel is dead & students orbit multiple institutions simultaneously?
- Why do 40% of students after inquiry still add more schools & 28% evaluate other schools after enrollment requiring continued marketing even when students are in the seat?
- What makes discoverability get you seen but alignment get you chosen when career sits at the center of the orbit & admissions counselors need career counselor training not just application processing?
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