LIVE from InsightsEDU 2026 - w/ Karolyn Pearson, Sr. Exec. VP, Operations, EducationDynamics, Matt Harris Sr. Dir. of Comms, & Scott Bacon, Sr. VP, External Affairs, Jacksonville University
Karolyn Pearson and Matt Harris and Scott Bacon

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What this conversation answers
- 01
How does AI create feedback loops for crisis comms by writing coverage in both positive & negative light to prepare for multiple scenarios?
- 02
Why use AI as thought partner to craft narratives around financial challenges when media members are using AI too?
- 03
What makes strategic PR shift narrative from lazy financial challenge coverage to addressing workforce needs with Mayo Clinic & Baptist Health partnerships?
Show notes
It's YOUR time to #EdUp with Karolyn Pearson, Senior Executive Vice President Operations, EducationDynamics, Matt Harris, Sr. Director of Communications, & Scott Bacon, Senior Vice President for External Affairs, Jacksonville University
In this episode, recorded Live from the 2026 InsightsEDU Conference in Fort Lauderdale, Florida, February 17-19,
YOUR host is Dr. Joe Sallustio
- How does AI create feedback loops for crisis comms by writing coverage in both positive & negative light to prepare for multiple scenarios?
- Why use AI as thought partner to craft narratives around financial challenges when media members are using AI too?
- What makes strategic PR shift narrative from lazy financial challenge coverage to addressing workforce needs with Mayo Clinic & Baptist Health partnerships?
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