How To Control Your Institution's Narrative Before It Controls You - with Karla Jo (KJ) Helms, Founder & CEO, JOTO PR Disruptors
Karla Jo Helms
What this conversation answers
- 01
How does crisis management & PR help higher education institutions control their narrative in the court of public opinion?
- 02
What are the media algorithms that drive news coverage, & how can institutions use them ethically to communicate their solutions & good works?
- 03
Why should presidents, provosts, & communications leaders download JOTO PR’s 5-Minute Guide to Managing AI & Reputation Risks in Higher Ed?
Show notes
It's YOUR time to #EdUp with Karla Jo (KJ) Helms, Founder & CEO, JOTO PR Disruptors
In this episode, sponsored by the ELIVE 2026 Conference in Denver, Colorado, April 19-22, & the 2026 InsightsEDU Conference in Fort Lauderdale, Florida, February 17-19,
YOUR cohost is Dr. David Hatami, Managing Director & Chief Policy Officer, EduPolicy.ai
YOUR host is Elvin Freytes
- How does crisis management & PR help higher education institutions control their narrative in the court of public opinion?
- What are the media algorithms that drive news coverage, & how can institutions use them ethically to communicate their solutions & good works?
- Why should presidents, provosts, & communications leaders download JOTO PR’s 5-Minute Guide to Managing AI & Reputation Risks in Higher Ed?
Listen in to #EdUp
Thank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!
Connect with YOUR EdUp Team - Elvin Freytes & Dr. Joe Sallustio
● Join YOUR EdUp community at The EdUp Experience
We make education YOUR business!
P.S. Want to get early, ad-free access & exclusive leadership content to help support the show? Then subscribe today to lock in YOUR $5.99/m lifetime supporters rate! This offer ends December 31, 2025!
It’s YOUR time to #EdUp. Subscribe and never miss a conversation.
We make education YOUR business!