How Colleges Can Double Enrollment with Varsity-Lite - with Brent Richard, CEO, IMG Academy
Brent Richard, CEO · IMG Academy
Watch this conversation
Video published on the EdUp Experience channel on YouTubeOpen on YouTube
What this conversation answers
- 01
How does a 50 year old tennis academy transform into a 600 acre boarding school with 1,600 student athletes taking 4 hours of academics & 4 hours of sports daily while teaching resilience like algebra?
- 02
What happens when 60% of high school students play sports but only 500,000 NCAA roster spots exist for 8 million athletes & why does IMG's survey show 95% of families care about sports as education over money?
- 03
How does the "Varsity-Lite" model let universities double enrollment by recruiting student athletes to 2nd & 3rd teams using existing fields & why are High Point & Liberty already proving it's profitable?
Show notes
It's YOUR time to #EdUp
In this episode, part of our EdUp Extra series (because who doesn’t love a little extra goodness in their life), & sponsored by the 2026 InsightsEDU Conference in Fort Lauderdale, Florida, February 17-19,
YOUR guest is Brent Richard, CEO, IMG Academy
YOUR host is Elvin Freytes
- How does a 50 year old tennis academy transform into a 600 acre boarding school with 1,600 student athletes taking 4 hours of academics & 4 hours of sports daily while teaching resilience like algebra?
- What happens when 60% of high school students play sports but only 500,000 NCAA roster spots exist for 8 million athletes & why does IMG's survey show 95% of families care about sports as education over money?
- How does the "Varsity-Lite" model let universities double enrollment by recruiting student athletes to 2nd & 3rd teams using existing fields & why are High Point & Liberty already proving it's profitable?
Listen in to #EdUp
Thank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!
Connect with YOUR EdUp Team - Elvin Freytes & Dr. Joe Sallustio
● Join YOUR EdUp community at The EdUp Experience
We make education YOUR business!
P.S. Want to get early, ad-free access & exclusive leadership content to help support the show? Then subscribe today to lock in YOUR $5.99/m lifetime supporters rate! This offer ends December 31, 2025!
It’s YOUR time to #EdUp. Subscribe and never miss a conversation.
We make education YOUR business!