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Why Trade Schools Are More Popular Than the Ivy League - with Brady Colby, Head of Market Research, Validated Insights

Brady Colby, Head of Market Research · Validated Insights

Apr 23, 2025 37 min
Why Trade Schools Are More Popular Than the Ivy League - with Brady Colby, Head of Market Research, Validated Insights

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What this conversation answers

  • 01

    How are trade schools reaching the "hockey stick" growth phase?

  • 02

    Why do trade schools now have higher favorability than Ivy League institutions?

  • 03

    How are revenues growing at 11.1% while enrollment rises 4.9%?

  • 04

    What differentiates public & proprietary trade school performance?

  • 05

    Why aren't traditional institutions seeing the same growth with similar programs?

  • 06

    Defining trade schools in the higher education landscape

Show notes

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠It's YOUR time to #EdUp

In this episode, brought to YOU by HigherEd PodCon

YOUR guest is Brady Colby, Head of Market Research, Validated Insights

YOUR host is ⁠⁠⁠⁠Dr. Joe Sallustio

  • How are trade schools reaching the "hockey stick" growth phase?
  • Why do trade schools now have higher favorability than Ivy League institutions?
  • How are revenues growing at 11.1% while enrollment rises 4.9%?
  • What differentiates public & proprietary trade school performance?
  • Why aren't traditional institutions seeing the same growth with similar programs?

Topics include:

  • Defining trade schools in the higher education landscape
  • Analyzing the 60% enrollment in non-degree programs
  • Examining growth areas in healthcare, green energy maintenance & cosmetology
  • Understanding the projected 6.6% annual growth through 2030
  • Exploring whether trade schools "cannibalize" traditional enrollment

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