144: Digital Marketing in Higher Education- with John Farrar, Director of Education, Google

In this amazing episode of The EdUp Experience, we have the honor of speaking with John Farrar, Director of Education at Google!  John's birds-eye view of higher educations investment (or lack thereof) in digital marketing is incredible to hear.  John talks about how brands that have not needed to invest in digital marketing are quickly realizing their ability to compete will be directly tied to digital marketing.  Universities from different corners of the country are now competing with each other through online learning.  John lays out the three biggest areas of focus for digital marketing that a school can focus on RIGHT NOW to get in front of students.  This is some of the finest work EdUp has produced to date! 

John Farrar is a digital media leader with more than 15 years of experience. His background is anchored in the media and advertising industry, including entrepreneurial ventures and large corporate environments. John is passionate about bringing new technology to life to reach and engage today’s consumers.  Prior to Google, John served as the President of Brand.net, a programmatic media platform, in San Francisco. He has also spent considerable time working in Mergers and Acquisitions within the Ad Tech sector.

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